An Open Forum on the Opportunities for Direct Mail with E & Social Media
Thursday, February 4, 2010, 5;30 PM at Club 101, 101 Park Avenue, NY at 40th St
Where: Club 101 – Park Avenue at 39th Street, NYC
The advent of the internet gave marketers a new galaxy of media and selling opportunities. Direct mail has suffered from this and other reasons, but in recent months, the Industry has shown a major slowing of the decrease, and with smart strategies and innovative tactics, come up with the integration of Direct Mail with other media to improve and increase ROI.
Come and hear presenters who will give examples of how mail can work with the Web, E-Mail, Search Engine Marketing, and other social media. You’ll find out how mail can be integrated with other media to maximize the acquisition and retention goals. And, re-establish the “relationship marketing” concept that worked so well for decades.
Our moderator is…
Peter Milburn, Re:Direct NY, before founding RE:DIRECT, Peter was a NYC-based freelance copywriter. Peter began his creative career at Time Inc.’s Consumer Marketing Division in 1994, spending six years involved in acquisition and retention direct mail creative for its stable of mass-market consumer magazines. He currently serves on the board of the Direct Marketing Club of New York.
Our presenters are…
Peter Malamas, E-Way Direct, a company that shows you how you can profit from Email promotion. Peter Malamas works for eWayDirect, a provider of emarketing tools and services that specializes in partnering with marketing agency, direct mailing, printing, and fulfillment companies.
Mark Kolier, President, CGSM, a Direct Marketing agency working in all media. Mark founded Canterbury Graphics in 1996 as a print management company. Today as president of CGSM Mark is responsible for overseeing the strategic evolution of the company from a traditional print production agency into a full-service marketing organization that offers strategic consulting, creative services, and pURL’s, website and microsite development, email marketing and a variety of ecommerce applications primarily to the direct marketing community. CGSM takes a media neutral approach to its client’s business needs.
Networking starts with cocktails at 5:30, followed by dinner and the program. The 101 Club is very near all public and commuter transportation and not far from the tunnels’ entrances.
Register with Jim Prendergast on line at MFSANY.org via PayPal,or by Email to jwpgroup@rcn.com, or by tele or fax at 212-217-6824. It’s $65.00.
